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Direct linkRand Al-Dmour; Hani Al-Dmour; Ahmed Al-Dmour – SAGE Open, 2024
This study examines the crucial role of electronic word-of-mouth (EWOM) in mediating the impact of marketing mix strategies on international students' study destination decisions. The theoretical framework proposed in this research integrates consumer behavior theories to enhance our understanding of the relationship between marketing mix…
Descriptors: Foreign Countries, Foreign Students, College Choice, Student Recruitment
Slavin, Laura C. – Journal of Library & Information Services In Distance Learning, 2015
In this article, a librarian at Lincoln Memorial University creates library services for an MBA program offered entirely online that is in the early stages of development. The library services include a subject guide and 4 tutorials that will be added to the MBA online orientation. Other services include offering online office hours and…
Descriptors: Library Services, Business Administration Education, Computer Mediated Communication, Library Development
Suzuki, Satomi – CALICO Journal, 2013
Although distance language education has been widely adopted in university learning, very few researchers to date have looked at off-screen behaviors of second/foreign language learners in their physical environments while they engage in synchronous (real-time) online courses. This study examined one focal student's off-screen behaviors while…
Descriptors: Synchronous Communication, Distance Education, Second Language Instruction, Japanese
Download full textBaudino, Frank, Ed.; Mardis, Lori, Ed.; Park, Sarah G., Ed.; Ury, Connie J., Ed. – Online Submission, 2004
The Brick & Click Libraries Symposium is a one-day conference that focuses on providing library resources and services for students who are either on-campus learners or off-campus learners. It is sponsored by Northwest Missouri State University in order to offer academic librarians a forum for sharing practical information. The subjects and…
Descriptors: Librarians, Library Science, Electronic Journals, Copyrights
Ury, Connie Jo., Ed.; Baudino, Frank, Ed. – Online Submission, 2005
These proceedings document the fifth year of the "Brick and Click Libraries Symposium", held annually at Northwest Missouri State University in Maryville, Missouri. Thirty five peer-reviewed papers and abstracts, written by academic librarians, and presented at the symposium are included in this volume. Many of the entries have…
Descriptors: Computer Mediated Communication, Reference Materials, Search Engines, Marketing
