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Teaching Students Supply Chain Risk Using a Linear Programming Model of the Fictitious Online Retailer "Elbe"
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Neidigh, Robert O.; Langella, Ian M. – Journal of Education for Business, 2020
The fictitious online retailer "Elbe" faces a deterministic demand for products over a geographic area and fulfills this demand using supply nodes and fulfillment centers. Experiential learning using provided solver and ILOG models (available upon request from the authors) for this supply chain allows students to experiment with…
Descriptors: Supply and Demand, Internet, Retailing, Mathematical Applications
A Progressive Approach to Teaching Analytics in the Marketing Curriculum
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Liu, Yiyuan; Levin, Michael A. – Marketing Education Review, 2018
With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…
Descriptors: Teaching Methods, Data Analysis, Marketing, Curriculum Design
Networking the Canon: Reconstituting the American Literature Canon through Online Distribution Systems
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Champagne, Ashley Marian – ProQuest LLC, 2017
I examine the formation of power as it relates to canonicity through online delivery systems, Amazon and Goodreads, and the academic sector in the contemporary period. The digital age has radically changed literature by providing for a textuality of literature that is multi-channeled, and this project responds by engaging new critical lenses for…
Descriptors: Online Systems, Power Structure, Reading Material Selection, Literature
A "Rainmaker" Process for Developing Internet-Based Retail Businesses
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Abrahams, Alan S.; Singh, Tirna – Information Systems Education Journal, 2011
Various systems development life cycles and business development models have been popularized by information systems researchers and practitioners over a number of decades. In the case of systems development life cycles, these have been targeted at software development projects within an organization, typically involving analysis, design,…
Descriptors: Retailing, Business, Internet, Information Systems
Chronicle of Higher Education. Volume 51, Number 21, January 28, 2005
Chronicle of Higher Education, 2005
"Chronicle of Higher Education" presents an abundant source of news and information for college and university faculty members and administrators. This January 28, 2005 issue of "Chronicle for Higher Education" includes the following articles: (1) "Wasting Money: A Failed Fund-Raising Trip Makes a Development Officer…
Descriptors: Fund Raising, Educational Finance, Higher Education, Retailing
Flexible Learning: Proceedings of the National Academy for Integration of Research, Teaching and Learning Annual Conference (4th, Dublin, Ireland, October 6-7, 2010)
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National Academy for Integration of Research, Teaching and Learning (NJ1), 2011
This volume presents 64 abstracts of keynote and parallel paper presentations of the Irish National Academy for Integration of Research, Teaching and Learning's (NAIRTL) conference on the theme of flexible learning. The Flexible Learning conference was a joint initiative by NAIRTL and the Learning Innovation Network. The keynote presentations can…
Descriptors: Open Education, Foreign Countries, Information Technology, Educational Technology