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Bridges, Eileen – Journal of Marketing Education, 2021
This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…
Descriptors: Marketing, Undergraduate Students, Educational Change, Teaching Methods
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Stander, Julian; Dalla Valle, Luciana – Journal of Statistics Education, 2017
We discuss the learning goals, content, and delivery of a University of Plymouth intensive module delivered over four weeks entitled MATH1608PP Understanding Big Data from Social Networks, aimed at introducing students to a broad range of techniques used in modern Data Science. This module made use of R, accessed through RStudio, and some popular…
Descriptors: Foreign Countries, College Students, College Mathematics, Statistics
Gökçek, Tuba; Taskin, Duygu; Yildiz, Cemalettin – Online Submission, 2014
The aim of this study is determining academic self-efficacy beliefs of students pursuing graduate study and revealing their needs and shortcomings from the graduate education. Case study method was used and data were collected by a form developed by the researchers from 92 students receiving masters and Ph.D.'s in different programs. As a result…
Descriptors: Graduate Students, Self Efficacy, Student Needs, Beliefs
Morrisson, Christian; Murtin, Fabrice – Centre for the Economics of Education (NJ1), 2009
Global economic transformations have never been as dramatic as in the twentieth century. Most countries have experienced radical changes in the standards of income per capita, technology, fertility, mortality, income inequality and the extent of democracy in the course of the past century. It is the goal of many disciplines--economics, history,…
Descriptors: Economic Development, Educational Attainment, Demography, Global Approach