Interpreting and incorporating machine learning technology from a human perspective helps define the role of product designers in the era of artificial intelligence. With this background, this study developed a 7-week design course about machine learning-based product design. Subsequently, in Fall 2023, a class with seven undergraduate students…

This study aims to determine the impact of Industry 4.0 innovations, namely infographics and product modelling, on students' academic performance and visual thinking skills. The experiment involved 164 students. Teaching tools promote the student's academic performance and visual thinking. The average grade of academic performance was higher in…

In the twenty-first century, artificial intelligence (AI) will change the way organizations conduct their daily operations. In addition, cutting-edge digital technologies like AI, Internet of things, augmented reality/virtual reality, cloud computing, robotics and big data will have a significant impact on the nature of future jobs. This…

Although many marketing courses discuss traditional concepts pertaining to product strategy, concepts specifically relating to packaging are often glossed over. This exercise, "Wrap-Attack Pack," teaches students about the utilitarian and hedonic design elements of packaging. More specifically, the primary objective is to creatively…

The aim of this article is to direct the social design debate to constructivist approaches to design education in the Global South. This article provides insight into the process of participatory user-centred design involving Ecuadorian third year graphic design students and cocoa cultivators of limited resources in Ecuador. The students and…

The manipulation of colour, form and texture within a commercial design activity is a core competency for an industrial designer. The job of the Industrial designer is to use colour, form, texture, temperature and movement to deliver a sensory experience that evokes a desired response. The core deliverables of an industrial designer are embedded…

How do ideas evolve in the context of collaborative design? This research explores the framing strategies and tools involved in the co-construction of a shared understanding in the early stages of a design project. We observed a team of four industrial design students working to design a pop-up shop. We found that, while the key design elements of…

Our connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however,…