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Almeida de Camargo Pereira, Marcelo; Felicetti, Vera Lucia – Industry and Higher Education, 2023
This paper examines the connections and influences of the job market in a Brazilian higher education setting. Adopting a qualitative approach and a technical case study procedure, open and semi-structured interviews were conducted and analyzed through the discursive textual analysis technique. From the words of the Dean and the Chair of a business…
Descriptors: Foreign Countries, Case Studies, Deans, Business Administration Education
Amily Dongshuo Wang Guenier; Minjie Xing; Zhen Zhang – Journal of Teaching in International Business, 2025
The Chinese economy demonstrated remarkable resilience in 2022, providing certainty and vitality to a world facing economic challenges and geopolitical tensions. China's total foreign trade reached 39.1 trillion yuan in 2021, driving momentum for business Chinese language education. With China's economic growth and increasing international…
Descriptors: Economic Climate, Political Attitudes, Chinese, Second Language Learning
Zhao, Ke; Zhou, Jiming; Zou, Bin – International Journal of Bilingual Education and Bilingualism, 2022
This study investigated Chinese bilingual learners' subject knowledge co-construction and business English language use in a Technology-enhanced Content and Language Integrated Learning (TECLIL) programe. Four intact classes of Year One University business-major students were exposed to two different learning environments -- a TECLIL project-based…
Descriptors: Content and Language Integrated Learning, English (Second Language), Teaching Methods, Bilingualism
Nguyen, Thi Chau Ngan; Kettle, Margaret; Doherty, Catherine – Language, Culture and Curriculum, 2022
This paper investigated the language resources needed for communication in Vietnam's import/export services and the level of alignment with the associated English for Specific Purposes (ESP) course. To examine the communicative practices used in this workplace, the study employed methods of semi-structured interviews and a collection of 48 emails…
Descriptors: Higher Education, English for Special Purposes, Second Language Learning, Second Language Instruction
Handford, Michael; Matous, Petr – English for Specific Purposes, 2011
The purpose of this research is to identify and interpret statistically significant lexicogrammatical items that are used in on-site spoken communication in the international construction industry, initially through comparisons with reference corpora of everyday spoken and business language. Several data sources, including audio and video…
Descriptors: Foreign Countries, Discourse Analysis, Case Studies, Verbal Communication
Collins, Christopher S. – Research in Comparative and International Education, 2007
Through successive rounds of negotiations, the World Trade Organization (WTO) encourages countries to commit their higher education system to the mandates of the General Agreement on Trade in Services (GATS). The WTO is an organization committed to the aggressive trade liberalization of services like higher education. This ideology, known as…
Descriptors: Higher Education, Global Approach, Ideology, Discourse Analysis