Understanding one's competitive stance in a globally competitive environment provides the requisite awareness to maintain both competitive edge and institutional responsiveness. In this chapter, three case studies are presented to provide examples of ways in which strategic scanning can enhance the academic program development process and how…

Faculty and staff at Indiana University-Purdue University Indianapolis (IUPUI) have developed several tools to assess campus civic engagement initiatives. This chapter describes the IUPUI Faculty Survey and the Civic-Minded Graduate Scale, and reports on findings from campus-based assessment and research.

Over the last few decades, college admission rates for Latinos have increased. However, the achievement gap between Latino students and other ethnic groups remains wide. Peer mentorship programs have shared in some degree of success in promoting the academic success of diverse and underrepresented student populations. Despite the growing…

This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

In 2002 President Martin Jischke initiated a new era in strategic planning at Purdue. Under his leadership, strategic planning became a centralized activity with unit plans aligned to the university plan. Strategic goals were designed to have maximum impact, which would be measurable through metrics. Strategic planning at Purdue would be an…

During spring quarter 2008, the Western Washington University (WWU) Libraries established an interactive bloglike environment called "14 Days to Have Your Say" with the intention of gathering new ideas and feedback about the libraries from the university community. The environment was developed as a fairly simple Drupal site. The project…

Many studies have been conducted on the internationalization of higher education. Yet little is known about institutional plans for internationalization. This article presents the results of a study conducted with the American Council on Education's Center for International Initiatives on the types, prevalence, development, implementation, and…

Institutions that have organized and centralized their data enjoy an obvious advantage in grappling with strategic planning and other issues. As the drumbeat for accountability, planning, and demonstrating effectiveness to internal and external stakeholders intensifies, the stature and importance of institutional research offices on most campuses…

In both purpose and practice, general education in American higher education has experienced several recurring debates and national revivals. In a world with constantly evolving technology, students need a strong general education to be flexible and adaptable to the changes of the world. General education is an important component and requirement…

Distance education in its many forms had been around for decades, but the Western Governors University (WGU) was arguably the first "virtual university" (VU) in the United States, or at least the first VU that gained widespread attention from the press and public. After the governors in the Western Governors Association announced they would create…

In a previous article published in the "Journal of College Reading and Learning," we presented the results of a self-study of our commitment as faculty and staff members to providing a multicultural learning experience for our students. This follow-up article provides the findings of a study conducted during spring semester 2004 to explore student…

A collaborative partnership has evolved between the Riverina Environmental Education Centre (REEC) and Charles Sturt University in Wagga Wagga. The Riverina Environmental Education Centre (REEC) is one of 24 Department of Education and Training environmental education centres in New South Wales (see www.reec.nsw.edu.au). As part of this…

Academic institutions are increasingly interested in the collection and presentation of data to support strategic planning, accreditation, and accountability needs. With an increased emphasis on campus-wide involvement and centralized data collection at some institutions, the integrity, accessibility, and interpretation of data become key…