Many high school students first "visit" colleges and universities through digital means. For some students, institutional websites are the only exposure they have to the campus until fully admitted and enrolled. Thus, institutional websites are one of the most important media for potential students to secure information, and web presence…

Colleges and universities increasingly rely on their websites to recruit students and convey information about tuition and costs of attendance. Given evidence of growing complexity in institutional tuition policies and cost-setting practices, the study examined how institutions' websites present financial information to the public. Through content…

Website quality measurement tools have been largely static and have struggled to determine relevant attributes of user satisfaction. This study compares and contrasts attributes of user satisfaction based on usability guidelines seeking to identify practical easy-to-administer measurement tools. The website users assessed business school homepages…

Chapters in this book include: (1) Internationalization and Globalization in Higher Education (Douglas E. Mitchell and Selin Yildiz Nielsen); (2) Higher Educational Reform Values and the Dilemmas of Change: Challenging Secular Neo-Liberalism (James Campbell); (3) "Red Light" in Chile: Parents Participating as Consumers of Education Under…

The Education Planner website provides a searchable database of approximately 1,700 undergraduate post-secondary programs in British Columbia (BC). It is intended as a "one-start entry point" for students looking for post-secondary options. This independent review of Education Planner was undertaken to determine its overall…

Communicating with prospective students has undergone a profound transformation in the past ten years. Campus marketing--like marketing for any organization--had to adapt first to the Internet and e-mail and now to new social media formats like social networking and blogging. A recent survey of 1,000 college-bound seniors, however, shows that…

Reference e-mail continues to be a vital reference service. This article studies the trends in reference e-mail use over an eight year period. Usage statistics are analyzed particularly in light of the marketing of the service via changes in the location of the service on the official university libraries' Web pages. Included are recommendations…