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Wardley, Leslie J.; Bélanger, Charles H.; Nadeau, John – Higher Education: The International Journal of Higher Education Research, 2017
Some higher education management departments have started to implement customer service orientation strategies in their marketing activities in order to solidify value exchange perceptions, differentiate themselves, and improve retention rates. However, if students are to get the most out of their academic experiences, they need to become…
Descriptors: College Administration, Departments, Higher Education, Marketing
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Donovan, Kimberly M.; Fluegge-Woolf, Erin R. – Journal of Management Education, 2015
The Under Construction Exercise was developed by the authors to highlight key factors of work design that when implemented among the work group or entire organization can lead to an environment conducive to fostering satisfaction and motivation. In the exercise, groups are assigned to one of four different conditions that are designed to emulate…
Descriptors: Experiential Learning, Group Activities, Class Activities, Job Development
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Smrt, Diana Lazarova; Nelson, Reed Elliot – Journal of Management Education, 2013
Using a toy construction set, we introduce to students the job characteristics model in a fun and engaging way. The activity not only describes the theoretical variables of the model but also allows students to (a) experience the dynamic interaction among these variables and (b) gain a better, hands-on understanding of the model. The exercise…
Descriptors: Toys, Instructional Materials, Business Administration Education, Models