The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…

We explore the role of defaults and choice architecture on student loan decision-making, experimentally testing the impact pre-populating either decline or accept decisions compared to an active choice, no pre-population, decision. We demonstrate that the default choice presented does influence student loan borrowing decisions. Specifically,…

The future of higher education is likely to be driven by to the willingness to adapt and grow with the use of technologies in teaching, learning, and research. Google Apps for Education (GAFE) is a powerful cloud-computing solution that works for students regardless of their location, time, or the type of device being used. GAFE is used by…

From the perspective of Vygotsky's Sociocultural Theory and Zone of Proximal Development (ZPD), dynamic assessment (DA) highlights the role of mediation in the learning process by unveiling the distance between actual learning proficiency and potential learning development. DA is more helpful in fostering students' ability to solve problems…

Because students enroll in higher education to become competitive in the job market, university courses emphasize transferrable skills such as strong communication and critical thinking. How do these skills transfer in the knowledge work environment that characterizes most careers? In this paper the author reviews the literature of the current and…

Using a mixed methods research approach this study explores faculty perceptions of LORLS at DBS. Data generated by the study will inform advocacy, marketing and training initiatives to promote the platform. The study concludes with a number of deductive and inductive findings. The first is that although DBS faculty are highly predisposed to using…

To succeed in STEM, students need to learn to use visual representations. Most prior research has focused on conceptual knowledge about visual representations that is acquired via verbally mediated forms of learning. However, students also need perceptual fluency: the ability to rapidly and effortlessly translate among representations. Perceptual…

This research explores teaching-faculty's adoption and usage of the Interactive White Board Technology (IWBT) in UAE University (UAEU). The research findings suggested two perspectives concerning IWBT usage by teaching-faculty in UAEU. The first theme is concerned with IWBT's basic features where the IWBT proved its superiority when compared to…

Student authentication and authorship checking systems are intended to help teachers address cheating and plagiarism. This study set out to investigate higher education teachers' perceptions of the prevalence and types of cheating in their courses with a focus on the possible changes that might come about as a result of an increased use of…

The New Media Consortium's "Horizon Report" for higher education cites games and gamification with a time-to-adoption of two to three years. The use of digital games is almost ubiquitous in social media and is swiftly gaining popularity in other industries as well. Many in higher education have embraced gamification due to its…

Online collaborative writing tools provide an efficient way to complete a writing task. However, existing tools only focus on technological affordances and ignore the importance of social affordances in a collaborative learning environment. This article describes a learning analytic system that analyzes writing behaviors, and creates…

I examine the formation of power as it relates to canonicity through online delivery systems, Amazon and Goodreads, and the academic sector in the contemporary period. The digital age has radically changed literature by providing for a textuality of literature that is multi-channeled, and this project responds by engaging new critical lenses for…

This pilot study evaluated users' perceptions of the effectiveness of the VineUp platform to match mentors from a large United States manufacturing firm and mechanical engineering students in an honors program at a small private university. Four mentor/mentee pairs were surveyed and interviewed at the end of the nine-month program. Although the…

Practical abilities are important for students from majors including Computer Science and Engineering, and Electrical Engineering. Along with the popularity of ACM International Collegiate Programming Contest (ACM/ICPC) and other programming contests, online judge (OJ) websites achieve rapid development, thus providing a new kind of programming…

Educational technology has attained significant importance as a mechanism for supporting experiential learning of science concepts. However, the growth of this mechanism is limited by the significant time and technical expertise needed to develop such products, particularly in specialized fields of science. We sought to test whether interactive,…