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Direct linkWard, David; Kern, M. Kathleen – portal: Libraries and the Academy, 2006
Driven by studies showing that Millennials (ages 18-24) have adopted IM (instant messaging) as a standard communications medium, many libraries are reaching out to their own patrons in this way. At the same time, some of these libraries have invested thousands of dollars in vendor-based chat reference solutions that provide duplicate…
Descriptors: Library Services, Outreach Programs, Computer Mediated Communication, Time
