Stress and mental health difficulties are common burdens on college students. Although a small minority of these students receive psychological services, counseling centers have been overrun by demand. Thus, self-help interventions may offer a promising alternative to traditional college counseling services. The current study examined the…

Colleges and universities must seek or develop the most competitive enrollment management tools in order to reach and admit qualified students. However, institutions that utilize transactional Web features are more effective if they can personalize services by providing useful customized information in real time for the prospect. Well crafted high…