Whereas major research universities may accommodate programs of study in Arabic, Chinese, or Persian, regional universities and liberal arts colleges have struggled to adapt to a wider and more complex array of world languages and literatures in the 21st century. Many have been forced to choose between radically restructuring or closing programs…

This chapter describes how one particular Massive Open Online Course (MOOC), created at the University of Southampton, has evolved beyond its core purpose as a promotional tool, to complement and serve purposes and priorities of relevance and importance to wider university strategic aims. It briefly outlines elements of the course design and…