Objective: Public health messaging about physical activity (PA) sometimes combines moderate and vigorous intensity, but the variance/invariance of the motives for PA by intensity has received scant attention. Thus, the purpose of this study was to examine the beliefs and motivations associated with regular moderate- and vigorous-intensity PA in a…

This article proposes a multilevel modeling approach to study the general and specific attitudes formed in human learning behavior. Based on the premises of activity theory, it conceptualizes the unit of analysis for attitude measurement as a scalable and evolving activity system rather than a single action. Measurement issues related to this…