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Direct linkAlexander H. Ziegler; Louis J. Medvene – Marketing Education Review, 2024
This manuscript examines the adaptation and integration of intergenerational learning to create an inclusive marketing education environment. The development of innovative course designs to promote intergenerational learning and age-friendly curricula is an opportunity for educational institutions, given a demographic shift in many parts of the…
Descriptors: Business Administration Education, Consumer Economics, Age, Intergenerational Programs
Shallcross, Tony; Loubser, Callie; Le Roux, Cheryl; O'Donoghue, Rob; Lupele, Justin – Journal of Education for Teaching: International Research and Pedagogy, 2006
This paper focuses on a British Council funded Higher Education Link project involving three institutions--Manchester Metropolitan University (MMU) in the UK and two South African institutions, the University of South Africa (UNISA) and Rhodes University. The link is a research and development project that has three main research strands:…
Descriptors: Foreign Countries, Research and Development, Sustainable Development, Teacher Education
