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Showing 1 to 15 of 33 results Save | Export
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Bernie Farkas; Yanyan Shang – Journal of Information Systems Education, 2024
This teaching tip describes a novel simulation, the Business Information Systems Simulation, designed for teaching information systems concepts. Created with "Capsiminbox," the simulation places students in the role of a retail store manager who is assigned a leadership role in a strategically important pilot project to develop an app.…
Descriptors: Retailing, Business Administration, Decision Making Skills, Knowledge Level
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Speldewinde, Christopher; Kilderry, Anna; Campbell, Coral – International Journal of Early Years Education, 2023
Research into pedagogical approaches used in early years' nature education, more specifically European and UK forest schools, remains according to Leather, 'undertheorised.' In a similar situation in Australia, the bush kindergarten programmes (referred to as 'bush kinders'), have had limited research attention. Influenced by European and UK…
Descriptors: Teaching Methods, Outdoor Education, Preschool Education, Forestry
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Paul, Rik; Ponnam, Abhilash; Bagchi, Shantanu Shanker – Marketing Education Review, 2022
Retailers are faced with the challenge of how many stores to operate in a potential or an existing market and where those stores should be located. Various factors influence this decision-making. For instance, the customer behavior and their demographic characteristics, customer travel times, presence of competitors, costs involved, location…
Descriptors: Retailing, Marketing, Decision Making, Purchasing
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Magnotta, Sarah; Thomas, Veronica L.; Steffes, Erin; Chang, Hua; Vinuales, Gema – Marketing Education Review, 2021
A challenge for Principles of Marketing instructors is introducing new topics to majors and non-majors alike in a way that piques interest and increases student engagement across the breadth of topics. To help instructors overcome this challenge, we provide marketing "hooks," or short in-class exercises, that can be implemented to…
Descriptors: Marketing, Teaching Methods, Student Interests, Undergraduate Students
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Rupavijetra, Phetcharee; Nilsook, Prachyanun; Jitsupa, Jira; Hanwong, Uraiwan – Journal of Education and Learning, 2022
The research titled career skills and entrepreneurship for students by collaborative project-based learning management model aimed to study the results of learning management to develop students to have career skills and entrepreneurship by collaborative project-based pedagogy. The population consisted of 15 undergraduates who were teacher…
Descriptors: Entrepreneurship, Foreign Countries, Career Development, Student Projects
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Liu, Yiyuan; Levin, Michael A. – Marketing Education Review, 2018
With the emerging use of analytics tools and methodologies in marketing, marketing educators have provided students training and experiences beyond the soft skills associated with understanding consumer behavior. Previous studies have only discussed how to apply analytics in course designs, tools, and related practices. However, there is a lack of…
Descriptors: Teaching Methods, Data Analysis, Marketing, Curriculum Design
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Lange, Fredrik; Rosengren, Sara; Colliander, Jonas; Hernant, Mikael; Liljedal, Karina T. – Journal of Marketing Education, 2018
In this article, we present an educational approach that bridges theory and practice: an applied retail track. The track has been co-created by faculty and 10 partnering retail companies and runs in parallel with traditional courses during a 3-year bachelor's degree program in retail management. The underlying pedagogical concept is to move retail…
Descriptors: Theory Practice Relationship, Retailing, Distributive Education, Experiential Learning
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Felek, Seval Özgel; Gül, Özge – Design and Technology Education, 2019
The aim of this research is to search and find strategies of creativity in teaching in the interior architecture design studio. There are lots of ways for training architects all over the world, instructors find their own way and style. Most design education, also architectural design, occurs through the studio system. Design studios embed…
Descriptors: Creativity, Design, Teaching Methods, Learning Strategies
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Hilliard, Elizabeth D.; Brunt, Ardith; Froelich, Christa; Borr, Mari – Journal of Education and Training Studies, 2018
Retail dietetics is a growing field, however, there is very little research available on effective teaching strategies for preparing students to enter this part of the profession. This paper is the second paper to report on the results of produce-focused grocery store tour training program. This paper focuses on the trained students' perception of…
Descriptors: Dietetics, Nutrition Instruction, Retailing, Food
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Rhee, Eddie – Journal of Marketing Education, 2018
This study outlines the use of a community-based learning (CBL) applied to a Retailing Management course conducted in a 16-week semester in a private institution in the East Coast. The study addresses the case method of teaching and its potential weaknesses, and discusses experiential learning for a real-world application. It further addresses CBL…
Descriptors: Marketing, Course Descriptions, Management Development, Effect Size
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Fischbach, Sarah; Guerrero, Veronica – Journal of Marketing Education, 2018
Engaging students in the classroom is a struggle all faculty face especially in the age of modern technology. This article proposes a novel approach to engage and motivate students through the mobile business "on wheels" marketing concept. The growth in mobile business retailing (e.g., food trucks, mobile dog groomers, etc.) is an…
Descriptors: Business Communication, Retailing, Telecommunications, Handheld Devices
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Grewal, Dhruv; Motyka, Scott; Levy, Michael – Journal of Marketing Education, 2018
The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines significant retail innovations that reveal how retailers and retailing have evolved in the past several decades. In the same spirit, the authors discuss how…
Descriptors: Retailing, Marketing, Futures (of Society), Teaching Methods
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Lee, Hyun-Kyung – International Journal of Art & Design Education, 2019
This article reports on an academic-industrial cooperation between students at the Ulsan National Institute of Science and Technology and a local foundation working to revitalise the Eonyang traditional market in Ulsan, South Korea. Students majoring in disciplines ranging from natural and applied sciences to business administration were…
Descriptors: Rural Areas, Design, Foreign Countries, School Business Relationship
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Jayaraman, J. D.; Jambunathan, Saigeetha; Adesanya, Regina – Education 3-13, 2019
This study compared the financial literacy and teaching practices of 82 early and elementary teachers in India and US using a 43-item survey. Analysis showed that financial literacy of Indian teachers was lower than their American counterparts. Teachers in India enjoyed teaching financial literacy more than teachers in the US. Indian teachers…
Descriptors: Money Management, Classroom Techniques, Worksheets, Teaching Methods
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Robinson, David F. – Journal of Applied Research for Business Instruction, 2016
This paper describes an experiential capstone strategy course and an interesting innovation by a team of students that helps spread experiential learning to many business courses. Students operate a retail café as a captive client for strategic consulting. Students sweep floors, serve espresso drinks, and set strategy. The café is a learning…
Descriptors: Experiential Learning, Business Administration Education, Retailing, Consultants
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