Background: Alcohol-use frequency likely has a causal impact on chronic conditions. Many university/college athletic departments have implemented policies that allow alcohol sales at sporting events. Few studies have assessed the social context and impact of sales at college football games on fan behavior. One method for retrospectively assessing…

In recent years, American universities have implemented many innovative strategies to enhance the academic success of students, especially those from underrepresented backgrounds. Yet first-generation and/or low-income (FLI) college students continue to encounter barriers to success because they do not have authentic access to digital technology…

Disparities in technology access currently exist for adults, but do they also exist for high school students? If so, might the disparities have lessened since ACT first investigated this matter? This study examined high school students' access at home and school to four types of technological devices (desktop computers, laptop computers, tablets,…

Smartphone use is prevalent among university students in and out of instructional settings. This study aimed to describe smartphone use of university students in a developing country, focusing on the purposes, the patterns and the situations of smartphone use. The participants of this study were 842 university students studying in 101 different…

The roadmap towards the commercialization of goods and services has been continually enhanced and modified to accommodate a more digital landscape. Businesses are building more robust websites and point-of-service opportunities that do not require human intervention. In turn, consumer shopping patterns and behaviors have shifted in response to…

This quantitative study examined the efficacy of adopting information and communication technology (ICT) in digitalized students' records management among university staffs in Eastern Uganda. The study used cross-sectional and descriptive survey designs. The target population was 402 staff members involved in students' records management, of which…

Purpose: The purpose of this paper is to assess whether social needs, social influences and convenience of smart phones affects students' dependence on them. This research also examines whether students' dependence on smart phones influences their purchase behaviour. This investigation is conducted among the students in a public university in the…

This article examines the determinants of eco-friendly electronic good consumption among students at a large Australian university who have been exposed to a marketing campaign, Mobile Muster. Empirical research generally shows younger consumers to be less concerned about the environment. Similar studies demonstrate that peer pressure has a large…