Objective: Examine receptivity and motivation to use/quit tobacco among college students after viewing Truth ads. Participants: Random sample of 10,000 college students invited to complete online survey February 2016 (8.5% response rate). Methods: Quasi-experimental. Participants (N = 854) watched four ads and answered survey items for each ad.…

This paper considers two studies that address negative affective states and moral reasoning while taking the Defining Issues Tests (DIT, DIT2). Both studies confirmed earlier findings that the DIT dilemma, 'Heinz and the Drug,' and the DIT2 dilemma, 'Famine,' are related to increased anger and sadness and decreased moral reasoning. Similar…

Background: The human papillomavirus (HPV) causes an estimated 11,600 males to contract HPV-associated cancers in the U.S. every year. Purpose: We describe the generalized results of a social media marketing campaign. The aim was to identify predictors of self-reported HPV vaccine uptake and target these predictors in a health education campaign…

Although Korean American women have a higher risk of developing cervical cancer, currently there are limited culturally relevant intervention strategies for improving primary prevention of cervical cancer by promoting HPV vaccination in this population. This study reports the development of a cross-cultural, cross-generational storytelling HPV…

Objective: To evaluate the incremental efficacy of a Short Message Service (SMS) combined with a brief video intervention in increasing the effects of a health education intervention for cervical cancer prevention, over and beyond a video-alone intervention, with respect to key determinants of health behaviour change--knowledge, motivation and…