This study explored whether the color of letters could influence letter discrimination task performances and whether this effect of color could be modulated by processing level (global vs. local) and attention level of color (color-attended vs. color-unattended). We used the Navon letters in red, green, or white as stimuli at a relatively small…

Using Chinese characters, we investigated how stroke count and frequency of use influence attention and short-term memory (STM) encoding in Mainland Chinese speakers. To isolate specific components of attention we employed the Theory of Visual Attention (TVA), which allowed estimates of STM capacity, processing speed, and the threshold of visual…

The same-different task is a classic paradigm that requires participants to judge whether two successively presented stimuli are the same or different. While this task is simple, with results that have been replicated many times, response times (RTs) and accuracy for both same and different decisions remain difficult to model. The biggest obstacle…

Does visuospatial orientation influence repetition and transposed character (TC) priming effects in logographic scripts? According to perceptual learning accounts, the nature of orthographic (form) priming effects should be influenced by text orientation (Dehaene, Cohen, Sigman, & Vinckier, 2005; Grainger & Holcomb, 2009). In contrast,…

Previous research has revealed conflicting results with regard to the role of the magnocellular visual system in reading and dyslexia. In order to investigate this further, the present study examined the relationship between performance on two magnocellular tasks (temporal gap detection and coherent motion), reading rate (oral and silent), and…

Although previous research has shown that letter position information for the first letter of a parafoveal word is encoded less flexibly than internal word beginning letters (Johnson, Perea & Rayner, 2007; White et al., 2008), it is not clear how positional encoding operates over the initial trigram in English. This experiment explored the…

To examining the role of cultural differences in speed of lexical access, we employed two types of Posner (1967) name matching task: Arabic and English types. We have conducted an experiment on 30 native Arabic speakers from King Saud University. The results showed that the lexical access to physically identical letters is faster than lexical…

The SERIOL model of orthographic analysis proposed mechanisms for converting visual input into a serial encoding of letter order, which involved hemisphere-specific processing at the retinotopic level. As a test of SERIOL predictions, we conducted a consonant trigram-identification experiment, where the trigrams were briefly presented at various…

Various phenomena in tachistoscopic word identification and priming (WRODS and LTRS are confused with and prime WORDS and LETTERS) suggest that position-specific channels are not used in the processing of letters in words. Previous approaches to this issue have sought alternative matching rules because they have assumed that these phenomena reveal…

Visual spatial attention can be exogenously captured by a salient stimulus or can be endogenously allocated by voluntary effort. Whether these two attention modes serve distinctive functions is debated, but for processing of single targets the literature suggests superiority of exogenous attention (it is faster acting and serves more functions).…

Current models of normal reading behavior emphasize not only the recognition and processing of the word being fixated (n) but also processing of the upcoming parafoveal word (n + 1). Gaze contingent displays employing the boundary paradigm often mask words in order to understand how much and what type of processing is completed on the parafoveal…