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Download full textKovacs, Laszlo; Lenart, Istvan; Endrody, Orsolya – Hungarian Educational Research Journal, 2021
Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…
Descriptors: Marketing, Merchandise Information, Consumer Economics, Psycholinguistics
Spidell, Tammie F.; Latty, Jayne – Texas Association for Literacy Education Yearbook, 2018
In a test-driven educational environment, teachers see a great need for more engaging resources that produce the literacy results needed for students to thrive academically. In 2015, The National Assessment of Educational Progress reported that only 36% of fourth graders scored at or above the Proficient level of reading. This statistic was…
Descriptors: Reading Instruction, Reading Programs, Beginning Reading, Preschool Children
