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Ana María Rojo López; Katarzyna Anna Nowak – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2025
The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…
Descriptors: Advertising, Language Role, English (Second Language), Second Languages
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Fernández, Sara; Rodríguez-Muñiz, Luis J.; Molina, Jara; Muñiz-Rodríguez, Laura; Jiménez, Juan; García-Vázquez, Eva; Borrell, Yaisel J. – Biochemistry and Molecular Biology Education, 2020
The correct labeling of seafood is important to protect nature and the rights of consumers. Given the certainty that the resources of the sea are not inexhaustible, only strict regulations and the implementation of sustainable fishing systems and reliable and traceable marketing systems can help ensure the long-term sustainability of fishery…
Descriptors: Food, Merchandise Information, Sustainability, Marketing