As free and low-cost Web analytics tools become more sophisticated, libraries' approach to user analysis can become more nuanced and precise. Tracking appropriate metrics with a well-formulated analytics program can inform design decisions, demonstrate the degree to which those decisions have succeeded, and thereby inform the next iteration in the…

When an institutional program review determined the Hillsborough Community College Libraries Web site was out-of-date, lacked resources, and was in desperate need of a makeover, the authors embarked upon a redesign project. The article describes the challenges and considerations that contributed to the authors' decision-making and design…

Proper planning and assessment surveys of projects for academic library Web sites will not always be predictive of real world use, no matter how many responses they might receive. In this case, multiple-phase development, librarian focus groups, and patron surveys performed before implementation of such a project inaccurately overrated utility and…