The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Language ideologies are a powerful way of perpetuating inequalities, as peripheralized speakers who have internalized the lack of legitimacy attributed to them often end up reproducing censure rather than resisting it. Foregrounding the affective dimension, this paper explores the role of shame as a fulcrum articulating the individual with the…

The proficiency in vernacular has long been a methodological ethos pervasive among field researchers and--despite new dynamics of fieldwork--still overshadows discussions related to collaboration with translators and interpreters, which are either marginalized or hidden within the category of a 'research assistant'. The purpose of this study is to…

This article is based on texts recorded during field studies carried out in Daugavpils in the summer of 2019. It compares the language of two representatives of older-generation intelligentsia and juxtaposes the findings with materials from an unpublished doctoral thesis by Malgorzata Ostrówka "Wspólczesna polszczyzna mówiona na Lotwie"…

This study discusses the impact of spatial, temporal and virtual mobility on how mobile individuals talk about language in their world, and how they use language offline and online to communicate over time and across space. We introduce the notion of "chronotopic translanguaging" to highlight the significance of merging time and place in…

This study adopted a social network perspective to explore the academic discourse socialization experiences of eight degree-seeking multilingual international students at a university in eastern China. Based on a triangulation of ethnographic interviews, social network questionnaires, and supplementary sources (e.g., voluntarily submitted…

Variationist researchers are increasingly adopting intersectionality approaches to analyse identity-linked practice. However, the field of sociolinguistic variation is yet to embrace the full ramifications of intersectionality as an analytical framework. The current paper offers a new method for integrating intersectional approaches into…

The paper focuses on translanguaging practices of highly skilled refugees in a transition program in Dutch higher education. The pathways for refugees to enter higher education are full of obstacles. Acquiring the new language at a university level is one of the biggest challenges. Many institutions offer 'transition programs' to prepare refugees…

Research has suggested that Swedish higher education institutions' (HEIs') language policies may exclude some academic staff from work-related activities due to (dual) monolingual ideologies requiring one language at a time. This study, based on the analysis of twenty-one language policy texts, investigates HEIs' policies using a lens of inclusion…

The impact of neoliberalism on language education has recently attracted scholars' attention. Linguistic entrepreneurship is a conceptual lens through which neoliberal implications for language learning and use can be investigated. This commentary offers comments on common threads of themes running through the four articles in this special issue.…

The decolonization of knowledge is increasingly high on the agenda of applied and sociolinguistics. This article contributes to this agenda by examining how peripheral multilingual scholars confront their linguistic and epistemic exclusion from global knowledge production. Based on the product of such a challenge -- a Chinese-centric special issue…

This introduction builds on De Costa et al.'s (2016], [2019) notion of linguistic entrepreneurship, which is defined as "the act of aligning with the moral imperative to strategically exploit language-related resources for enhancing one's worth in the world" (2016: 696). The four empirical studies and two critical commentaries that…

International students studying at Australian universities are largely represented in the media as problematic speakers of English, in part due to the dominance of the monolingual mindset as an approach to language. This paper focuses instead on international students' multilingualism and examines the multimodal media representation of them as…

This paper examines the ways in which the indexical meanings that attach to enregistered speaking styles are debated and contested in interaction by younger Japanese adults. Contested meanings include discourses of so-called "hyoojungo" 'Standard Japanese' and the speaking styles that are collectively described as 'Okinawan dialect',…

Researching in heterogeneous communities can present challenges for the most experienced of researchers, especially in the context of ethnographic work, where the dynamism and unpredictability of a research setting can make it difficult to anticipate the languages spoken. Drawing on data from multilingual health consultations, I reflect on…