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Effect of E-Service Quality on Customer Online Repurchase Intentions
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Liu, Tung-Hsuan – ProQuest LLC, 2012
In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…
Descriptors: Online Systems, Purchasing, Intention, Retailing