The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

Despite the existence of many studies on the identity of language learners in the offline settings, few focus on how English language learners in the expanding circle construct their identity through their use of English and their choices over their first language capital as they enjoy variations of multilinguacultural exposes in the digital…

This study explored multilingual students' attitudes towards translanguaging after the practice was introduced in group activities aimed at improving their English language skills and classroom engagement. A cohort of students taking a pre-sessional English course at a college of technology in Rwanda were initiated into translanguaging. They were…

In this classroom-based qualitative study, we examine how a small group of content area teacher candidates developed emerging critical language awareness (CLA) during one graduate-level translanguaging-infused teacher education course on multilingual theories and practices. The findings point out the potential of translanguaging in prompting…

At many universities, English serves as a lingua franca (ELF) between teachers and students for whom English is not their L1. Despite the spread of English-medium instruction (EMI), empirical research on the nature of teacher-student interactions in EMI classrooms remains limited. This study examines the use of ELF in EMI engineering classes at a…

This study investigated the convergence of content and language integrated learning, translanguaging, and global citizenship education in an EFL tertiary English class. Conceptualized within translanguaging as an assemblage for meaning-making, machine translation was incorporated into the course in a way that EFL bilinguals could fully avail…

As the de facto language of science, English proficiency often serves as a gatekeeper for aspiring medical students in Puerto Rico because they encounter English-language instruction, textbooks, and high-stakes standardized tests throughout their studies. Employing ethnographic research methods, this case study documents the language practices in…

Besides to the communicative function of language there is the social function which shows the role that language plays in society. This can be noted in sociolinguistics through code switching. The main purpose of the case study is to investigate and understand the functions of Arabic-English code switching among the bilingual Saudi speakers in…

This study investigates lexical transfer in four German learners' oral production of L3 Swedish. They have already learned English as an L2. The point of departure is Williams and Hammarberg's [1998. Language switches in L3 production: implications for a polyglot speaking model. "Applied Linguistics," 19, 295-333] case study in which…

This article aims at a better understanding of the role played by multilingualism and language in general in the process of scientific knowledge construction. By analysing various cases of multilingual communication in different universities and subjects (marketing, physics, law), we propose to focus on two parameters: the language regime and the…

The present contribution discusses the importance of communicative strategies in introducing English as a Lingua Franca (ELF). A brief meta-analysis of the research conducted in the area of pragmatics reveals that one of the most salient elements of using ELF is the users' ability to conduct meaningful exchanges through various communicative…

This paper describes the language policies at 38 institutions of higher education on the Caribbean island of Puerto Rico. As a commonwealth of the US, Spanish and English hold co-official status on Puerto Rico despite the fact that majority of islanders use Spanish as their first language. Given the colonial status of the island, English has held…

In the process of internationalization of their teaching programmes many universities all over the world are now offering courses in English. This is a typical English as a Lingua Franca (ELF) situation in which both lecturers and students--although they are not native speakers of English--use this language as a common means of communication and…

This paper explores how internationalization is understood and experienced in German academic libraries. Its main purpose is to move the discussion of internationalization in academic libraries beyond the boundaries of English-speaking North America by investigating a European perspective. Its secondary purpose is to investigate the role of…

This article considers a case of local language socialization and accommodation in a multilingual community of practice: the use of English as an additional academic language for specific purposes at a bilingual Swiss university and its implications for teaching. The acronym ELF(A) is used throughout as short for English as a Lingua Franca (in…