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Affinity for Quantitative Tools: Undergraduate Marketing Students Moving beyond Quantitative Anxiety
Peer reviewed
Direct linkTarasi, Crina O.; Wilson, J. Holton; Puri, Cheenu; Divine, Richard L. – Journal of Marketing Education, 2013
Marketing students are known as less likely to have an affinity for the quantitative aspects of the marketing discipline. In this article, we study the reasons why this might be true and develop a parsimonious 20-item scale for measuring quantitative affinity in undergraduate marketing students. The scale was administered to a sample of business…
Descriptors: Undergraduate Students, Marketing, Business Administration Education, Majors (Students)
Download full textAssociation Supporting Computer Users in Education, 2018
The Association Supporting Computer Users in Education (ASCUE) is a group of people interested in small college computing issues. It is a blend of people from all over the country who use computers in their teaching, academic support, and administrative support functions. Begun in 1968 as the College and University Eleven-Thirty Users' Group…
Descriptors: Computer Uses in Education, Conferences (Gatherings), College Students, Portfolios (Background Materials)
Sindlinger, Jodi – ProQuest LLC, 2011
Evidence of the increasing use of technology in counselor education is indicated by the increase in journal articles, programs, websites, and books on this topic (Albrecht & Jones, 2001; Layne & Hohenshil, 2005). The Internet has emerged as an important tool in the training and supervision of counseling students (Conn, Roberts, & Powell, 2009;…
Descriptors: Counselor Training, Data Analysis, Personal Narratives, Distance Education
Conn, Steven R.; Roberts, Richard L.; Powell, Barbara M. – Educational Technology & Society, 2009
The authors investigated the relationship between type of group supervision (hybrid model vs. face-to-face) and attitudes toward technology, toward use of technology in professional practice, and toward quality of supervision among a sample of school counseling interns. Participants (N = 76) experienced one of two types of internship supervision:…
Descriptors: Supervision, Counselor Training, School Counseling, Student Attitudes
Howell-Carter, Marya, Ed.; Gonder, Jennifer, Ed.; Mushtaq, Zahra, Ed. – Online Submission, 2012
Included herein is the conference proceedings of the 26th Annual Conference on the Teaching of Psychology: Ideas and Innovations, sponsored by the Psychology Department of the State University of New York at Farmingdale. The conference theme for 2012 was: The value of an undergraduate degree in psychology: Why psychology--Why now?. The Conference…
Descriptors: Conferences (Gatherings), Psychology, Bachelors Degrees, Majors (Students)
Palfreyman, David, Ed.; McBride, Dawn, Ed. – Palgrave Macmillan, 2007
In today's world, contact with other cultures is an inevitable part of university and college life. "Learning and Teaching across Cultures in Higher Education" is intended for anyone who has an interest in intercultural aspects of higher education. The book contains theoretical rationale, resources and examples to help readers understand…
Descriptors: Higher Education, Cultural Differences, Foreign Countries, Cultural Pluralism
