The internet has changed marketing education and disrupted the traditional approach to teaching marketing. Digital marketing as a field of study is a dynamic discipline that requires educators to evaluate their curricula and teaching methods constantly. This research reviews the digital marketing education research over the past 25 years to gauge…

Among the many options for a learning management system (LMS), Office 365 is one of the most popular among colleges and universities in the Philippines and abroad. While there are substantial studies conducted on the use of LMS for online communication in general, action research conducted to a specific higher education institution is still needed…

WhatsApp groups are considered useful for creating and supporting virtual communities. This mixed method case study explores the patterns that emerged when we used WhatsApp to create a community of learning during the multimodal presentation of a postgraduate course in research proposal writing. Three questions drive the study: (1) What kinds of…

In this paper we analysed the use of WhatsApp among first-year students at the University of Technology in the context of South Africa. Drawing on Deleuze and Guattari's Assemblage Theory, the study analysed postings on a WhatsApp group and secondary data using content analysis. The findings showed that first-year students used WhatsApp for…

Background: Deep discussions play an important role in students' online learning. However, researchers have largely focused on engaging students in deep discussions in online asynchronous forums. Few studies have investigated how to promote deep discussion via mobile instant messaging (MIM). Objectives: In this study, we applied learning…

To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the…

What do writers do with the feedback they receive? While the answer will vary depending on the writer's experience and the rhetorical situation, understanding what writers do can provide important information for course redesign and professional development of tutors and instructors. In this first of two manuscripts, the authors examine how…

Although the body of research about social media marketing in higher education is growing, little is known about how social media content influences social media engagement in the higher education sector. Researchers studying social media use in higher education often emphasize the importance of utilizing social media marketing to influence…

We compared discussion posts from a data science ethics MOOC that was hosted on two platforms. We characterized one platform as "open" because learners can respond to discussion prompts while viewing and responding to others. We characterized the other platform as "locked" because learners must respond to a discussion prompt…

Today's student activists leverage social media to bring campus-based protests to a wider audience and create a counterspace for discussing racism on campus. In this article, the authors present a novel case of social media activism in which students occupied an official university hashtag to raise awareness of racism on campus (i.e., an online…

The aim of this research is to investigate the perceptions of university students of the cyber identity they experience on a day-to-day basis, especially following the pandemic lockdown. The research uses a basic interpretive research design with a qualitative, and particularly focuses on the phenomenological perspective. The data was gathered…

Emoticons have become a common phenomenon in email correspondence between students and professors. Even though the use of emoticons in formal writing is considered inappropriate and unprofessional, more and more students are using these nonverbal communication tools to add context or emphasis to their email messages to professors. This paper…

Discussion is an essential component in case-based learning (CBL), as it offers students the opportunity to consider diverse perspectives, clarify confusion, and construct understanding. As a facilitator bears most of the responsibility for the overall success of CBL, understanding how facilitation strategies influence interactions during…

Elementary teachers and preservice elementary teachers, provided data regarding their use of digital tools to reach, teach and engage their elementary students during remote teaching. This study examined the tools that were most likely to continue to be useful during face-2-face teaching. In addition, the study attempted to analyze the ways…

As a result of containment measures implemented during COVID-19, the authors needed to re-envision and restructure in-person assessments for learning that provided immediate peer feedback to students in their competency-based financial reporting course. Peer feedback is crucial in competency-based education, as mastering a competency necessitates…