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Rippé, Cindy B. – Marketing Education Review, 2020
Educators can foster the engagement of Generation Z students by leveraging their passions for social issues and collaboration. This article describes a marketing project, including the planning, promotion, and implementation of a campus-wide Canned Food Drive that culminated in a Canned Food Statue Contest securing more than 2,000 cans for…
Descriptors: Age Groups, Natural Disasters, Weather, Student Projects
An Example of Using Linear Regression of Seasonal Weather Patterns to Enhance Undergraduate Learning
Jacobson, Teresa; James, Josh; Schwertman, Neil C. – Journal of Statistics Education, 2009
Group activities are an excellent way to enhance learning. When students are actively involved in a relevant project, understanding and retention are improved. The proposed activity introduces a timely and interesting project typical of the type encountered in statistical practice. Using the computer to successfully developing an appropriate model…
Descriptors: Regression (Statistics), Weather, Group Activities, Educational Experience