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Direct linkMourad, Maha; Meshreki, Hakim; Sarofim, Samer – Studies in Higher Education, 2020
Brand equity in higher education has received significant scholarly attention in recent years. However, there are a number of contradictions between the empirically approved determinants and the dimensions of brand equity in higher education. This research empirically investigates an adopted brand equity conceptual model in both a developed market…
Descriptors: Higher Education, Cross Cultural Studies, Comparative Education, Marketing
Chen, Wei-Wen; Wong, Yi-Lee – Educational Psychology, 2015
The purpose of the present study was to examine the relationship between theories of intelligence and goal orientations, and their joint connections to students' academic achievement in the Chinese cultural context. A total of 418 university students in Hong Kong participated in the present study. The survey was administered to collect information…
Descriptors: Foreign Countries, Intelligence, Goal Orientation, Academic Achievement
Li, Haibin – Educational Psychology, 2017
Given Chinese students often perform well academically despite the challenges of their competitive academic environments, it is important to explore what enables the academic resilience of these students. Moreover, because the extant resilience literature is biased towards Western accounts of resilience, it is crucial that non-Western perspectives…
Descriptors: Academic Achievement, Competition, Student Records, Resilience (Psychology)
Download full textOkazaki, Shintaro; dos Santos, Luiz Miguel Renda – International Review of Research in Open and Distance Learning, 2012
The objective of this study is to examine factors influencing e-learning adoption and the moderating role of gender. This study extends the technology acceptance model (TAM) by adding attitude and social interaction. The new construct of social interaction is applied to the South American context. Gender effects on e-learning adoption from…
Descriptors: Foreign Countries, Intention, Electronic Learning, Structural Equation Models
