This study builds on the long-identified gap between the marketing industry and marketing academia. The research investigates the relationship between resource-based factors and marketing faculty's intention to use marketing analytics technology. The theoretical framework for this study is the concerns-based adoption model (CBAM). Resource-based…

Faculty teaching data analytics at undergraduate level are often faced with the tension created by student under-preparedness, the demands of the course, and time constraints. How do faculty close this gap? In this paper, we propose the use of flow diagramming as an accessible method for interpreting regression analyses, in ways that are time…

The distributed practice effect suggests that students retain learning content better when they pace their practice over time. The key factors are practice dosage (intensity) and timing (when to practice and how in between). Inspired by the thriving development of image recognition, this study adopts one of the successful techniques,…

Research productivity plays an important role in the prestige and reputation among higher education institutions. However, the time spent to do research among Filipino academics is the most pressing issue since they can barely meet the requirement for research productivity. Further, the lack of time for data gathering aggravated the drawbacks for…

In the age of big data and analytics, it is important that students learn about artificial intelligence (AI) and machine learning (ML). Machine learning is a discipline that focuses on building a computer system that can improve itself using experience. ML models can be used to detect patterns from data and recommend strategic marketing actions.…

Universities are under pressure to produce work-ready graduates. This study analyzed 130 job advertisements to identify skills required by environmental science employers in Australia. For degree-related criteria, the most frequently required were content knowledge, a tertiary qualification and experience. Other desired skills were an…

Extensive research in learning science has established the importance of time management in online learning. Recently, learning analytics (LA) has shed further lights on the temporal characteristics of learning by allowing researchers to capture authentic digital footprints of student learning behaviours. Nonetheless, students' timing of…

This chapter reviews actionable data use--both as an umbrella term and as a specific concept--developed in three different traditions that data/information can inform and guide P-20 educational practice toward better outcomes. The literatures reviewed are known as data-driven decision making (DDDM), education data mining (EDM), and learning…

This study analyzes the relationship between students' online work habits and academic performance. We utilize data from logs recorded by a course management system (CMS) in two courses at a small liberal arts college in the U.S. Both courses required the completion of a large number of online assignments. We measure three aspects of students'…

A long history of laboratory and field experiments have demonstrated that dividing study time into many sessions is often superior to massing study time into few sessions, a phenomenon known as the "spacing effect." We use this well-established finding from the psychology literature as inspiration for investigating how students…

In Miyamoto et al. (2015, this issue) the authors looked to substantiate the presence of the spacing effect, referenced from the psychology literature, in several MOOCs. Their secondary analyses constituted a robust, empirical finding on the correspondence between session distribution and certification but with only a coarse, analogous…

Procrastination appears to be an inevitable part of daily life, especially for activities that are bounded by deadlines. It has implications for performance and is known to be linked to poor personal time management. Although research related to procrastination as a general behavior has been well established, studies assessing procrastination in…

Research has been valued and given priority over teaching for a long time in academia. In recent decades, the Taiwanese Ministry of Education has pursued objective and quantitative research criteria and has encouraged higher education institutions to ask teachers to publish papers in SSCI or SCI journals as part of the criteria for promotion and…

Bringing popular culture to tertiary education can potentially increase student engagement with learning tasks and content, especially when the learning task has students producing the content. Using a single-group intervention plus post-test design, this study implemented and evaluated a purposely developed learning and teaching innovation…

Background: Scientific excellence is one of the most fundamental underpinnings of medical education and its relevance is unquestionable. To be involved in research activities enhances students' critical thinking and problem-solving capacities, which are mandatory competences for new achievements in patient care and consequently to the improvement…