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Direct linkBridges, Eileen – Journal of Marketing Education, 2021
This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…
Descriptors: Marketing, Undergraduate Students, Educational Change, Teaching Methods
Download full textGökçek, Tuba; Taskin, Duygu; Yildiz, Cemalettin – Online Submission, 2014
The aim of this study is determining academic self-efficacy beliefs of students pursuing graduate study and revealing their needs and shortcomings from the graduate education. Case study method was used and data were collected by a form developed by the researchers from 92 students receiving masters and Ph.D.'s in different programs. As a result…
Descriptors: Graduate Students, Self Efficacy, Student Needs, Beliefs
