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Download full textClinton, Steven R.; Marco, Gayle; Chu, Yun – American Journal of Business Education, 2009
Using a "Principles of Marketing" course, the authors demonstrate how compliance with AACSB standards and assessment of learning has been undertaken at Robert Morris University over a two-year period. Learning goals and objectives are tied to a specific assessment instrument to provide an illustration of how broad conceptual ideas are…
Descriptors: Marketing, Business Administration Education, Standards, Educational Objectives
