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Direct linkHumphrey, William, Jr.; Laverie, Debbie; Shields, Alison – Journal of Marketing Education, 2021
We explore the use of text message reminders to improve student performance. The effectiveness of text messaging reminders is examined by comparing two large sections of a course where students focused on personal branding. One section received deadline reminders by email, while the other section received opt-in text reminders. The results of the…
Descriptors: Marketing, Synchronous Communication, Academic Achievement, Comparative Analysis
Download full textAddams, Lon; Woodbury, Denise – American Journal of Business Education, 2009
Business educators understand the value of improving students' written and oral communication skills. However, too often assignments used to develop these important skills are taught in isolation. The purpose of this article is to enhance a student's written and oral skills by integrating all aspects of the job search written documents and…
Descriptors: Integrated Activities, Job Search Methods, Communication Skills, Business Communication
