Graduation day often includes an oration by a Vice-Chancellor or President reminding the newest cohort of alumni to "keep in touch" with their alma mater. Often, graduates dismiss this invitation instead of embracing this lifelong opportunity. As the only constant -- and constantly growing -- stakeholder group of higher education…

Even before the economy took a nosedive, many institutions were seeing affinity revenue stagnate or drop. With institutional budgets constricting and alumni wallets shrinking, funding the alumni association might require some creativity. This article describes what alumni leaders do to keep funding stable when affinity revenue falters.