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Blakeman, Robyn; Taylor, Maureen – Journal of Advertising Education, 2022
Students in advertising have always been taught about the big four positions of research, media, account management, and creative. However, other positions should be considered as the field evolves. To better understand evolving agency relationships with creative and account service teams, we interviewed 16 advertising professionals about a fifth…
Descriptors: Advertising, Interprofessional Relationship, Program Administration, Managerial Occupations
Faye Halpern – College Composition and Communication, 2015
We in composition studies have countered the suspicion that what we do is "simplistic in method and impoverished in content" by insisting on our own disciplinary expertise, an insistence that has gained us administrative support and, arguably, better working conditions. Yet this article explores a problem that arose for the author as a…
Descriptors: Writing (Composition), Intellectual Disciplines, Expertise, Interprofessional Relationship
Kenny, John – Australasian Journal of Educational Technology, 2004
The development of quality learning materials using new technology requires the use of a wide range of skills beyond those possessed by many academic staff. Obtaining quality online learning experiences may require academics to work in teams with others who provide educational design support and technical expertise. The effective management of a…
Descriptors: Online Courses, Educational Quality, Educational Technology, College Environment