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Direct linkAna María Rojo López; Katarzyna Anna Nowak – Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 2025
The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…
Descriptors: Advertising, Language Role, English (Second Language), Second Languages
Download full textTieliezhkina, ?lesia O.; Dolhopol, Olena O.; Herasymchuk, Tetiana V.; Berestova, Alla A.; Goltvenytska, Margarita V. – Arab World English Journal, 2022
The article raises the topical issue of teaching Ukrainian as a foreign language to Arab students. Representatives of the Arab world have specific features in behavior, attitude to the organization of the educational process associated with cultural traditions, and upbringing. The Ukrainian system of higher education offers high-quality training.…
Descriptors: Creative Teaching, Teaching Methods, Ukrainian, Second Language Learning
Cho, Hyejin; Kim, YouJin; Park, Seyoung – Language Awareness, 2022
The present study examined students' attention to linguistic forms during writing tasks and compared individual and collaborative writing conditions. Furthermore, the ways students in both conditions process indirect synchronous written corrective feedback (SWCF) and the ways they respond to it (i.e., uptake) were investigated. The target…
Descriptors: Error Correction, Feedback (Response), Second Language Learning, Second Language Instruction
Laoriandee, Wutthiphong – rEFLections, 2021
Through the lens of English as an International Language (EIL), this study investigates experience and linguistic challenges university students and tour guides in Thailand have when hosting foreign visitors, and how those challenges can be addressed in classroom activities. A questionnaire was distributed to 113 university students and 70 tour…
Descriptors: Class Activities, Second Language Learning, Second Language Instruction, English (Second Language)
Fichtner, Friederike – L2 Journal, 2020
From early in their learning experience, foreign language (FL) learners at American universities explore socio-cultural connotations that, it is argued, are signified by FL words. Textbook authors and teachers follow an implicit canon of difference, a list of iconic words that over time--and without the benefit of empirical evidence--have come to…
Descriptors: German, Second Language Learning, Second Language Instruction, Learning Experience
Khresheh, Asim – English Language Teaching, 2012
This study aims to investigate when and why to use Arabic as L1 in the Saudi Arabian EFL classroom. For this purpose, 45 classroom observations were performed for beginning, intermediate, and advanced levels of students. 5 classes were chosen randomly for each level and each class was observed three times. Based on the classroom observations,…
Descriptors: Semitic Languages, Second Language Learning, Second Language Instruction, English (Second Language)
