To provide the current student generation with an innovative online learning method, podcasts with science fiction short stories are introduced to marketing education. Findings from neurology and psychology point to positive effects of storytelling for gaining knowledge and developing interpersonal skills. Science fiction stories challenge common…

Challenges to identity formation often emerge during college experiences as one's world view is confronted by exposure to new social circles, ideas, and cultures. Through the analysis of interpenetrating identities in the popular television show, "The Big Bang Theory," students are able to locate concrete examples of the four frames of…

International students studying at Australian universities are largely represented in the media as problematic speakers of English, in part due to the dominance of the monolingual mindset as an approach to language. This paper focuses instead on international students' multilingualism and examines the multimodal media representation of them as…