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Direct linkGuo, Jing; McLeod, Poppy Lauretta – Creativity Research Journal, 2014
Drawing upon the Search for Ideas in Associative Memory (SIAM) model as the theoretical framework, the impact of heterogeneity and topic relevance of visual stimuli on ideation performance was examined. Results from a laboratory experiment showed that visual stimuli increased productivity and diversity of idea generation, that relevance to the…
Descriptors: Pictorial Stimuli, Semantics, Visual Stimuli, Models
