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Direct linkGrayson, Katherine – Campus Technology, 2010
Ever since the first customer relationship management (CRM) tools found their way onto North American campuses around 2002, higher education administrators have cringed at the mention of the word "customer," preferring to substitute "constituent" for the more sales-driven term. Yet, with competition for qualified candidates…
Descriptors: Outreach Programs, Student Personnel Services, School Holding Power, Learner Engagement
Brick & Click Libraries: An Academic Library Symposium (13th, Maryville, Missouri, November 1, 2013)
Download full textBaudino, Frank, Ed.; Johnson, Carolyn, Ed.; Park, Sarag G., Ed. – Online Submission, 2013
Twenty-six scholarly papers and ten abstracts comprise the content of the thirteenth annual Brick and Click Libraries Symposium, held annually at Northwest Missouri State University in Maryville, Missouri. The proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of librarianship. The…
Descriptors: Academic Libraries, Conference Papers, Conferences (Gatherings), Library Science
Peer reviewedMcKimmy, Paul B. – Educational Perspectives, 2002
One of the first steps in strategic planning is assessing the current environment. Developing a clear understanding of the College of Education's technology initiatives and outreach programs therefore became a priority when the author came on board in February, 2002. As Director of Outreach and Technology for the College at the University of…
Descriptors: Electronic Learning, Strategic Planning, Distance Education, Outreach Programs
