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Kim, Dae-Hee; Hettche, Matt; Spiller, Lisa – Marketing Education Review, 2019
To advance the pedagogical discussion on adopting third-party certifications in marketing courses, this article examines responses of undergraduate students with different learning styles to the online certification program incorporated into marketing classes. While the overall student opinions were positive especially as a valuable addition for…
Descriptors: Marketing, Cognitive Style, Certification, Undergraduate Students
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Sura, Thomas – Composition Forum, 2015
Two-course writing sequences are valuable because they extend the time that students spend focused on developing as writers and researchers, yet they cannot rely on a "more is better" argument to justify their ongoing implementation, especially when general education curricula are shrinking and one course often looks much the same as the…
Descriptors: Writing (Composition), Universities, Writing Instruction, Sequential Approach
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Buchanan, Heidi; Webb, Katy Kavanagh; Houk, Amy Harris; Tingelstad, Catherine – New Review of Academic Librarianship, 2015
Librarians at four different academic institutions concurrently completed curriculum mapping projects using varying methods to analyze their information literacy instruction. Curriculum mapping is a process for systematically evaluating components of an instructional program for cohesiveness, proper sequencing, and goal achievement. There is a…
Descriptors: Academic Libraries, Information Literacy, Library Instruction, Curriculum Evaluation
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Lo, Jane-Jane; Ko, Yi-Yin – Mathematics Teaching in the Middle School, 2013
Middle school is a crucial transition period for students as they move from concrete to algebraic ways of thinking. This article describes a sequence of instruction geared toward helping prospective middle school instructors teach the topic of percentages.
Descriptors: Preservice Teacher Education, Preservice Teachers, Secondary School Mathematics, Mathematical Concepts