Knowledge Management can be defined as a systematic process that creates, captures, shares, and analyzes knowledge in ways that directly improve performance. The goal of Knowledge Management is to improve the creation, dissemination, and exploitation of knowledge for the purpose of building competitive advantage. The proper use of knowledge…

The major objective of this study is to identify a methodology that will help educators in marketing to efficiently manage the design, impact, and cost of case studies. It is my intention is to examine the impact of case study characteristics in relation to the degree of learner involvement in the learning process. The author proposes that…