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Field, Joseph A.; Elbert, Dennis J.; Moser, Steven B. – American Journal of Business Education, 2012
The usage of social media networks, such as websites like Facebook, Twitter, and YouTube, had become the number one activity on the internet by 2010. The sweeping increase in usage led organizations to explore the marketing possibilities the networks offered. The turning point occurred when organizations began to ask whether it was feasible to use…
Descriptors: Campuses, Social Networks, Mass Media Use, Web Sites
Palmer, Lance; Bliss, Donna L.; Goetz, Joseph W.; Moorman, Diann – American Journal of Business Education, 2010
Many college undergraduates lack basic financial management knowledge and skills while bearing ever increasing debt burdens upon graduation. In order to encourage students to become aware of their spending patterns and weigh those patterns against personal values, a self-monitoring project was implemented as a class activity. The resulting effect…
Descriptors: Undergraduate Students, Money Management, Debt (Financial), Consciousness Raising
Dade, Aurali Ella – ProQuest LLC, 2010
Institutions of Higher Education (IHEs) have increasingly committed to become more sustainable in recent years. Despite this commitment, academic publications in the sustainability field assert that progress has been slower at IHEs than expected and that most IHEs have found sustainability initiatives difficult to implement. Comprehensive…
Descriptors: Maintenance, Laboratories, Program Effectiveness, Statistical Analysis
Jones, Michael A.; Cope, Robert; Budden, Michael C. – American Journal of Business Education, 2009
Supply chain management is an area of growing interest in both industry and academics. A number of new text books are available for courses in the area, and a number of Colleges of Business are adding relevant curriculum. However, questions arise as to what Supply Chain Management comprises, as to needed courses in the area, and an appropriate…
Descriptors: Business Administration Education, Distributive Education, Interdisciplinary Approach, Definitions