Qualitative data analysis from open-ended comments written by 206 undergraduates illustrates student attitudes, beliefs, and practices that reveal an academic reading paradox. Consistently, undergraduates report that reading is valuable, yet their noncompliance with reading assignments suggests otherwise. Undergraduates report that they achieve…

This paper describes a reading assignment that resulted in students completing 80-90% of the assigned reading in a content-heavy science course taught in a flipped format. Students reported almost unanimously that the assignment was valuable in helping them learn the material, and a majority reported that other professors should adopt a similar…

A study into reading behavior and reading compliance among 2,600 students in five universities in Ecuador found that their reading behavior and reading compliance were better than among students in the United States, despite the challenges that exist in Ecuadorian higher education. Suggestions for future research, in particular with regard to…

The study reported here investigated reading among students from the perspective of how students choose to use their time and whether they self-ration it. A survey of undergraduate students found that their self-reported allocation of time to academic activities other than reading was positively correlated to the reading that they did and that…

This study explores the pedagogical effectiveness of assignments developed for a first-year composition course to encourage reflexive reading habits that can aid students in the writing process. Students in this course were asked to articulate the connections they found between multimodal texts of their own choosing and texts assigned by their…

The literature reveals that no adequate instrument exists to measure college students' attitudes toward academic reading even though such attitudes are crucial for reading compliance and learning from text. To remedy this, the authors created and refined an attitude survey, administering it to 855 university students across four iterations. The…

This study employed a convergent mixed-method research design to investigate reading habits of American college students. A total of 1,265 (466 male and 799 female) college students voluntarily participated in the study by completing a self-reported survey. Twelve students participated in semi-structured interviews and classroom observations.…

While textbooks remain a key part of the teaching and learning process, evidence suggests that student completion of reading assignments is lower than teacher expectations. Although there is a small body of literature examining textbook use, studies relating specifically to marketing textbooks are sparse. This article seeks to explore how…

One of the many challenges faculty members face when teaching courses is insuring that students read the assigned material by the due date. This study examines student reading behavior in two courses in order to better understand how student reading behavior changes over the course of the semester. The purpose of this study is to identify factors…

Reading professionals at the college level have long taught their students multiple and varied strategies to master textbook reading and learning. Students are continuously encouraged to adapt their strategies to the discipline and the type of text they are reading. Now that students have the option to complete at least a portion of their academic…

This article reports findings from two studies assessing reading compliance among first semester freshmen at a small Midwestern two-year liberal arts university. The first study assessed reading compliance of students enrolled in two sections of First Year Seminar, finding that 46% of students reported that they read assignments, yet only 55% of…

The purpose of this study was to determine the relationship between student beliefs regarding instructor-imposed activities to encourage student use of course textbooks and Life Orientation (i.e., dispositional optimism or pessimism). A convenience cluster sample (n = 105) was obtained from students taking summer classes at a regional state…