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Stephen Bok; James Shum; Maria Lee – Journal of Marketing Education, 2024
Time management is essential for strong strategic business planning and marketing campaigns. Having sufficient time to complete essential planning is important, as is the punctuality of meeting deadlines. Temporal Motivation Theory (TMT) explains the relationship between deciding to perform a task and expected incentives, consequences, and the…
Descriptors: Undergraduate Students, Business Administration Education, Electronic Learning, Time Management
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Seward, Michael W.; Soled, Derek R. – Journal of American College Health, 2020
Nudge theory describes how indirect suggestions and positive reinforcement can influence decision-making. We used nudge theory to implement a traffic-light labeling and choice architecture (modifying product placement) intervention at Harvard University cafeterias, but found no significant change in sales. Survey and focus group data showed that…
Descriptors: Decision Making, Positive Reinforcement, Merchandise Information, Food
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Petosa, R. L.; Smith, Laureen H. – American Journal of Health Education, 2014
Background: Peer mentoring can be a powerful complement to health instruction. Mentoring has been used to change health behaviors and promote sustainable lifestyle patterns in adults and, more recently, among adolescents. Purpose: This article reviews the use of peer mentoring to promote health practices and describes how this approach can be used…
Descriptors: Mentors, Peer Teaching, Health Behavior, Behavior Change