The incongruity-resolution model plays a key role in the cognitive mechanisms of perceived humour. This study employed the incongruity-resolution model to discuss humorous design techniques to help design novices and students understand the influence of various humorous design techniques on perceived humour. First, 260 humorous products currently…

Mind-wandering (i.e., thoughts irrelevant to the current task) occurs frequently during reading. The current study examined whether mind-wandering was associated with reduced rereading when the reader read the so-called garden-path jokes. In a garden-path joke, the reader's initial interpretation is violated by the final punchline, and the…

In garden path (GP) jokes, a first dominant interpretation is detected as incoherent and subsequently substituted by a hidden joke interpretation. Two important factors for the processing of GP jokes are salience of the initial interpretation and accessibility of the hidden interpretation. Both factors are assumed to be affected by contextual…

Creativity is commonly assessed using divergent thinking tasks, which measure the fluency, flexibility, originality, and elaboration of participant output on a variety of different tasks. This study assesses the degree to which creativity can be identified based on linguistic features of participants' language while completing collaborative…

Humour is a universal phenomenon and has been studied in many fields of research such as literature, linguistics, psychology, sociology and philosophy. Humour is often expressed through language and it is little wonder that failure to understand humorous language causes breakdowns in communication. What is humorous might be culturally defined, and…