The opportunities in social media management and digital marketing strategy continue to expand as the profession evolves. Social media has become central for communication around the globe, but social marketers struggle with strategy and planning skills. The client-based activity outlined in this study facilitates the development of skills related…

To be successful in the workforce agricultural communication students must develop strong writing skills. Students' self-perception of their media writing plays a large role in both their success and satisfaction with their own writing and the writing process. In this study, students in an introductory agricultural communication course (n = 30)…

Professional training plans play a pivotal role in higher education institutions, as they significantly impact employability, graduate performance, and meeting labour market demands. These aspects serve as crucial indicators in the selection processes for prospective candidates in higher education institutions and in accrediting the quality of…

This paper deals with the training of undergraduate engineering students and is interdisciplinary in nature. It brings together three distinct aspects of scientific dissemination: the content of an engineering degree; the oral transmission of this content following the effective TED talks model; and the use English as a medium of scientific…

Project-based learning (PBL) has been found to deepen learning and develop employability skills for students through active engagement with the learning materials. Foundation, first and second year Biomedical Science students at the University of Sussex were introduced to a PBL exercise. Each class had an approximate student to staff ratio of…

Agile, Lean, and Scrum (collectively referred to as Agile) are frameworks that help teams collaborate more effectively and transparently on complex projects. Originally developed in business and information technology, these methods have since been adapted for use in a variety of disciplines. Agile is based on iterative and incremental…

Audience analysis is essential for creating successful messages across communication fields. The audience persona is an effective tool for understanding the characteristics and needs of a target audience. Through this unit activity, students experience the process of persona development, build skills in data collection and analysis, and gain…

Students with autism are enrolling in college more frequently, yet graduation rates for these students remain low. One reason posited is a lack of self-determination (SD) skills, which help students communicate with faculty and staff and act on goals. This study investigated how faculty at a community college support students in developing these…

The research study intends to determine the effectiveness of authentic digital storytelling as an alternative strategy to improve speaking in EFL classes at the university level. The research follows a quantitative paradigm, and a survey was first administered to capture participants' perceptions of the everyday speaking activities employed in…

Courses: Science communication courses across course levels. Objective: This activity aims to introduce students to critical thinking concepts and strategies that have applicability and transferability throughout students' academic and professional careers while deepening their understanding of identifying, discussing, and analyzing scientific…

Drawing on coursework associated with listening strategies in health communication, students will be guided through a process of reflection, contemplation and articulation as they map their health experience. As visual narrative, maps help to suspend preconceived notions and/or expectations about health; participants increase the capacity for a…

Many European universities are initiating strategic transformation programmes that either seek a step change in institutional efficiency, respond to drastic shifts in higher education policy and financing, or improve their competitive academic advantage. Key ingredients for successful strategy implementation at universities include effective…

Readers can explore 13 teaching innovations presented at the 2019 Association for Business Communication annual international conference in Detroit, Michigan. These assignments are designed to add fuel to oral and written persuasion, including the practical use of rhetorical tools. Ideas to advance learners' professional development are presented.…

Globally, mentoring has been recognized as one of the effective approaches in professional training and development of teachers. Most importantly, in Zimbabwe, mentoring has been largely adopted as one of the Teaching Practice strategies by teacher training colleges and schools. Good quality mentoring in schools makes an important contribution to…

Authentic learning experiences that replicate workplace settings are essential elements of the student experience for optimising graduate employability outcomes. Work Integrated Learning (WIL) supports the development of generic attributes which are highly regarded by employers through embedding authentic learning experiences in curricular and…