The ever-expanding role of marketing and its increasing influence as a primary driver for colleges and universities to grow awareness and consideration, invite applications, and deliver enrollment yield is more critical and relied on than ever. The marketing function's rise to prominence in higher education is fueled by many external forces,…

This personal experience narrative details the dissonances I experienced conducting my ethnographic dissertation study as a graduate teaching assistant (GTA) studying GTA teaching development. These dissonances arose due to my recognition and scrutinization of the blatant transmission of neoliberal ideology in my research setting ("Cardinal…

There is a long-running cyclical public debate in the UK and Australia about the level of vice-chancellors' remuneration in publicly funded universities. Whilst governments may promise greater oversight, little appears to change. Similar trends are emerging in some other European countries. This article critically considers the determination of…

This article begins with deep appreciation of Chet Bowers' powerful charge to take up thick description as a pedagogical tool, while also acknowledging the unpleasant manner in which he offered this charge in response to Gruenewald's notion of a critical pedagogy of place. The article, then, prompted by Bowers' charge, is a story and analysis of…

This study explores the discourse, and identifies the predominance of the language of commercial capital now dominating the two State University Systems in California, the State University of California and the University of California. Data for analysis were from the webpages of the thirty-three campuses of these systems. Lexical analysis was…

The interconnected nature of today's world continues to permeate most aspects of modern life. Known as globalization, countries, economies, and people are all closer than ever before given increases in technology, innovation, and capital. These external pressures of globalization meet higher education in a process known as…

Changes to degree programs in Information Systems are often attributed to quickly-evolving technology and the subsequent changing needs of the employers who hire IS graduates. In this paper, we explore other social and economic factors that were the inspiration for curriculum changes by assigning them to one of four eras in the IS timeline. Using…

The role of staff involved with undergraduate admissions and recruitment has changed since the turn towards marketisation in higher education. This article focuses on the system in England following both a sharp rise in student fees and an associated tendency for the public university agenda and related social priorities, such as widening…

This paper proceeds from the view that managerial capture has already become a fundamental problem after a couple of decades of largely untrammelled managerialism in our public universities, and that this problem is likely to be compounded by further shifts towards deregulation and de facto privatisation, which is the direction that current…

Despite concerns over the commodification of higher education in North America, Great Britain, and Oceania (Shumar, 1997; Sappey, 2005; Kaye, Bickel & Birtwistle, 2006; Lewis, 2010) the evidence does not justify such fears. Drawing on price elasticity of demand data and enrollment patterns for public, elite private (Ivy League) and Council for…

Over recent decades neoliberal ideology, in the guise of market imperatives, has gained resonance within institutions of higher education around the world. Neoliberal proposals are too often characterised as 'realistic' responses to competitive market needs for efficient outcomes, although the proposals themselves are ideological and many of them…

This paper tries to accomplish two tasks. First, it uses a critical review of the concept of differentiation to shed light on the expansion of the Mozambican higher education system, a consequence of the global neoliberal dynamics of higher education. Second, the neoliberal framework is applied to account for the development of multi-campus…

This article inquires into discourses of globalisation as they are put to use to accelerate higher education's seemingly ready acquiescence to the demands of the market. We maintain that globalisation operates as a way to reason about space that produces images and narratives of universities, knowledge and students. We focus our analysis on…

The State University System (SUS) of Florida is committed to excellence in teaching, research and public service--the traditional mission of universities. This is achieved through a coordinated system of institutions, each having a distinct mission and each dedicated to meeting the needs of a diverse state and nation. This past year, the System…

This Accountability Report shows the status and progression of Florida State University (FSU) from one year to the next. The Executive Summary is divided into the following sections: (1) Dashboard; (2) Performance Funding Metrics; (3) Key Achievements; and (4) Narrative. Data tables on FSU's financial resources, personnel, enrollment,…