For nearly four decades, Sesame Workshop has brought the joy of learning to the world's youngest citizens through the introduction of locally-produced coproductions of the preschool television series, "Sesame Street". Many of these television shows have been specifically designed to forward important prosocial messages directly linked to…

This paper provides a preliminary report of a small-scale research examining the effectiveness of a series of Music Appreciation segments of "Pre-school: Learn to Fly"--a locally designed and produced early childhood TV program in Hong Kong. Four aspects of young children's musical development were studied: 1) musical exposure; 2)…