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Direct linkYu, Yiqing; Wang, Xinghua – European Early Childhood Education Research Journal, 2020
Early learning centers are springing up rapidly in China. However, parents are confronted with high prices and difficulty in assessing the effectiveness of early enrichment programs (EEPs). This study was driven by this phenomenon and aimed to investigate parental decision-making processes of buying EEPs from a social media perspective. We sampled…
Descriptors: Intention, Parent Attitudes, Early Childhood Education, Enrichment Activities
