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Direct linkGerstl-Pepin, Cynthia; Liang, Guodong – Journal of School Public Relations, 2010
This article examines media coverage of a high school Native American mascot controversy. Discourse analysis of media documents and artifacts was utilized to explore how the issue was socially constructed for public consumption. Critical race feminism was used as a framework to examine how media discourses can oversimplify the complex interaction…
Descriptors: Semiotics, Group Unity, Human Body, American Indians
