To recruit prospective students today, you have to look beyond your Web site. The rise of social networking and the growing use of mobile Web access have fundamentally expanded how students access information and interact online. You also have to look beyond students to their parents, who often play a key role in the college decision process. How…

This report documents the upward trend in "secret shopping" among today's prospective student Web users, along with the latest changes in electronic communications technologies used by college and university admissions offices. The report is based on a survey of college and university enrollment and admissions officers across the U.S. in March…

Most students arrive at college expecting to succeed and believing that they are motivated to do so. Too often, though, there is an evident difference between being motivated and being prepared to succeed. Still, community college students often come to recognize one factor that plays a pivotal role in their success: connections. Entering students…

Most students arrive at college expecting to succeed and believing that they are motivated to do so. Too often, though, there is an evident difference between being motivated and being prepared to succeed. Still, community college students often come to recognize one factor that plays a pivotal role in their success: connections. Entering students…